Sales & Marketing

Once an oversight in the golf course industry, marketing and sales are the backbone of today's revenue challenged golf courses. Advertising alone is no longer sufficient to sustain awareness and utilization. Touchstone takes a sophisticated, multi-faceted approach to marketing the golf course aimed at improving revenue quality and consistency, accomplishing group and membership sales targets, and solidifying customer relationships.

 

We combine industry-leading customer feedback systems and state-of-the-art demographic and data gathering technology with proven sales and marketing strategies to formulate annual marketing plans targeted at your specific audience. In addition we constantly monitor and analyze existing market conditions surrounding each property in our portfolio to determine optimum pricing to maximize facility income. Our industry leading revenue management techniques are geared toward growing revenue and the bottom line performance of each facility.

 

Our efforts include the development of strong loyalty and affinity programs, membership products tailored to your property, comprehensive public relations and community outreach programs, and utilization of new media including social networking/ Internet-based marketing vehicles to broaden your reach while maximizing your return on marketing dollars. Our sales and marketing programs are refined on an ongoing basis to optimize revenue performance, and include detailed tracking systems to ensure executive-level visibility to weekly sales activity.

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